The Stories

5th Generation California Rancher Struggled to pay large Death Tax Bill

The National Cattlemen’s Beef Association has kicked off a media and advertising campaign that will shine a spotlight on how the death tax impacts America’s cattle and beef producers. The first campaign video features fifth-generation California rancher Kevin Kester, whose family struggled for a decade to pay a large death-tax bill after his grandfather passed away.

“Without a doubt the biggest challenge that keeps me up at night is trying to figure out how to pass the ranching operation – our family operation on to the next generation,” Kester says in the video as he drives across his Bear Valley Ranch near Parkfield, California.
The campaign is centered around a new website,, and will run through September.

It’s time to abolish the death tax once and for all!

As the tax reform debate heats up, we must formally and finally bury the tax that harms jobs, economic growth, small businesses, family farms, and ranches.

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